“‘Play’ Gives New Meaning to Profit”-from Trade Show News Network

2014 was the year that ‘play’ as a tool for unlocking creativity and new sources of competitive advantage returned to business. In truth it had never left but the current manifestation of ‘play’ has a distinctly 21st century flavor. According to IMEX guest speaker, Creativity Guru Rhea Blanken, Albert Einstein reputedly said: “Play is the highest form of research.” Gartner has been predicting for the last few years that in 2015 up to 40 percent of Global 1,000 organizations will use gamification as their primary mechanism for transforming business operations, citing Nike, Quirky and My Fitness Pal as leaders in this space. IMEX America Keynote Steve Gross also advocated that “When people get together through meetings and events it is critical to deliver playfulness which helps them engage, connect and explore, to enjoy being there … in the now.” – See more at: http://www.tsnn.com/news-blogs/imex-identifies-four-key-trends-2015#sthash.LOmBWsap.dpuf